¡¡¡¡Multilingual Websites are a cost-effective
and powerful way to unleash the true international potential of
the World Wide Web. Non-English speaking Internet users appreciate
the companies who talk to them in their own language and remember
them when they make their purchasing decisions.
5 Tips for Developing Web Pages for International Audiences
Allow sufficient space for text swelling
Leaving adequate white space in the English design is necessary
to accommodate the 25-30% expansion that is typical for most European
languages.
Design graphics in layers
Translators can localize graphics cost-effectively if they are created
in layers.
Write culturally-neutral text
International audiences may not understand references
made to cultural elements unique to the US.
Evaluate interactive components
Interactive components such as search engines
should be designed to process characters not included in the standard
English alphabet.
Develop a Maintenance Strategy
Updating all languages simultaneously is crucial,
especially if the site contains time-sensitive data such as price
information or promotional product announcement.